Chew gum = be beautiful

The stupidest gum (VIGO) has hit the shelves in Sweden and the consumer associations are going nuts. And no wonder.

The makers adorn the packaging with slogans and descriptions such as:  "Contains beta-carotene and therefore will keep skin firm and strengthen hair".  One might as well eat some carrots.

this gum will not make you look like Cheryl Cole

Instead of wasting your dosh trying to get gum to make you beautiful, just choose some nice gum that does your teeth some good instead.  Like our friends at Peppersmith:  they do nice gum and mints that is all natural and nice. 

It is all about natural beauty, you know.

Find out more about Peppersmith here - and there is a photo of Mike's old underpants too.

this gum will make you happy.  Probably.