Bjorn Borg is Pants (geddit?)
We love Bjorn Borg pants. In fact, our Jonas used to sell Borg Pants very early on in his career when he lived in Sunny Sydney.
This is the most recent advert from Bjorn Borg, even causing a wee bit of controversy in Sweden. Just a bit, though, because mainly, we liked Naked.
We think it's great.